New York I Love You, But You’re Bringing Musicians Down
New York City has some undeniably iconic music scenes. From the Bronx-based birth of hip hop, through the leather-clad punk swagger led by the Ramones and the infinite influence of new wave, the five...
View ArticleIndividual Importance: Add Personality to Your Music Promotion
As we move into the last of our 4 Ps in the marketing mix that we’re applying to music marketing, it will also be the most familiar to artists: Promotion. Fear not, though, as there’s much more depth...
View ArticleThe Now & Then of Marketing Your Music
Just a little over ten years ago, the business of promoting your music to an audience was a very different animal indeed. Certainly, Napster had hit and its impact was being felt to some degree. But...
View ArticleNext Steps Towards Your Virtual Merch Table
As we close out the month and move into the next phase of Manning Your Virtual Merch Table, let’s take a second to recap and gather together what we’ve learned so far. For any artists just joining us,...
View ArticleLed Zep, Beyoncé, and Why Neither’s News Matters to Independent Musicians
In short, they’re big news, yet old news. They made their names at a time when the game was completely different and can trade off their superstar status until they’re gone. How many up and coming...
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